Toxic Teddy
One-on-one Consulting
Copywriting and Company Positioning
Product copy for website. Develop and establish company personality.
Challenge
Create brand identity and write product copy, drawing on insights from owner and senior designer Bob P. (a.k.a. "Toxic Bob").
Date of Service: 2014 – 2020
▸ Toxic Teddy website decommissioned
Company re-branded as Beach Ball Brand
Toxic Teddy
One-on-one Consulting
Copywriting and Company Positioning
Product copy for website. Develop and establish company personality.
Challenge
Create brand identity and write product copy, drawing on insights from owner and senior designer Bob P. (a.k.a. "Toxic Bob").
Date of Service: 2014 – 2020
▸ Toxic Teddy website decommissioned
Company re-branded as Beach Ball Brand
Challenge Assimilate the personality of this start-up to develop a voice that resonates with the target audience, Millennials. Write effective sales/positioning copy, meet quick-turnaround deadlines.
Solution Product description copy, About copy, tag line, and other collateral writing in the style of today's youth: Direct and to-the-point, slightly quirky and irreverent without being disrespectful.
What's special First-draft copy that's essentially final draft; typically there is very little revision. Toxic Teddy is fun to write for!