Challenges

• Rebuild obsolete website as a modern, mobile-compatible website
• Identify and convey company's personality and messaging points in an engaging and memorable way
• Reuse existing content, write new content as needed
• Include basic in-house editing capability
• Create new company logo

Solution

• A static, non-CMS website using HTML5 / CSS3 / JS / PHP / Bootstrap
• Basic design created by developers to reduce cost to client. Devs also created original design elements and page graphics
• Simple navigation and site architecture for an appealing user experience
• Sidebars include heaping servings of useful information including cooking tips and terminology, recipes, unsolicited features from other websites, client testimonials and more
• About page provides background, conveys company personality, and includes quotes from magazine reviews
• Email obfuscation and simple Captcha to defeat spam bots
• Create new logo

What was special

• A turnkey site build The Still River Creative team was entrusted with all decisions about site organization and information flow, marketing/messaging style and tone; and company positioning. Aside from the required client input, decisions and approvals, client was able to stay focused on their work as their site was being built.
• Products page showcases large product line, includes Ingredients mouseover buttons
• Recipe page accordions deliver maximum information in a compact space and include Print buttons
• Fast-loading, high-performance website built according to industry-standard best practices
• Outstanding value: Content creation and copywriting at little or no extra charge (professional courtesy for future consideration).
• An updated web presence that tells the company's story and positions the company favorably in the market.
• Peace of mind: Previously client had a painful sense of no control over their website and zero confidence in their web host. These issues have been eliminated.