Challenge Create headlines with suggested visuals and write sales copy for 3 concepts. Meet marketing objectives of client and ad agency creative director. Work in “baker’s dozen” theme to communicate benefits of Lasertone’s corporate service contract, including greater printer uptime, nationwide service for all major brands, and overall value/savings.

Solution Three concepts and copy as shown. On budget, on deadline. Happy creative director and client. Successful, cost-effective direct mail campaign.

What was special Suggested egg carton visual. Worked independently to support ad agency and make project easy/painless for creative director. Rapid assimilation of input. Drafts turned around quickly.