Merrimack Valley Distributing

Web design & developent · Copywriting

First Website

Establish company's initial online presence.

Situation

Merrimack Valley Distributing wanted to deploy a website, and had a general idea of what the content should be.

Challenge

Create an engaging and memorable online experience worthy of a respected family business held in high regard on Boston's North Shore.

Merrimack Valley Distributing

Web design & developent · Copywriting

First Website

Establish company's initial online presence.

Situation

Merrimack Valley Distributing wanted to deploy a website, and had a general idea of what the content should be.

Challenge

Create an engaging and memorable online experience worthy of a respected family business held in high regard on Boston's North Shore.

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The Still River Creative team took the raw input provided and turned it into an amazing, future-ready web property. Click to read...

Challenges

  • Using only client input (no existing website for reference), conceive and implement a comprehensive custom design-and-build
  • Create an engaging and memorable online experience worthy of a respected, family-run North Shore Boston beverage distributor
  • Allow in-house editing of site by client
  • Client did not see a need for mobile compatibility, though at the time virtually all web properties were built as mobile compatible by default.

Solution

  • A static, non-CMS website using HTML5 / CSS3 / JS / PHP / Bootstrap
  • Design: Custom-built theme from PSDs and original graphics
  • Easy, intuitive navigation. Secondary navigation appears on all pages except Home.
  • Sidebar includes unique tab-buttons for switching between company Facebook, Twitter, and Blog
  • Company History page provides background and context

What was special

  • A turnkey site build Aside from the required client input, decisions and approvals, stakeholders were able to return to work and watch their site being built. The Still River Creative team was entrusted with all decisions about site organization and information flow, marketing/messaging style and tone; and company positioning.
  • Fast-loading, high-performance website built according to industry-standard best practices. Bootstrap framework provides future-ready capability for mobile compatibility.
  • Blog page echoes live feed from separate tumblelog, allowing product manager to add weekly specials by updating Tumblr.
  • Secure log-in to monthly price changes and promotions page.
  • Recipe page offers a new recipe each month, increasing customer engagement.
  • Outstanding value: Content creation and copywriting at little or no extra charge (professional courtesy for future consideration).
  • An effective first web presence that tells the company's story and positions the company favorably in the market.