Massachusetts Beverage Alliance

Initial WordPress Website ··· Convert WordPress site to C5

Full Site Upgrade

Establish company's initial online presence

Situation

Still River Creative was asked to build the MBA's website in WordPress on a limited budget.

Challenge

Capture visitors’ interest by quickly conveying the company’s essential marketing messages via an attractive online space that evokes the unique image and appeal of craft beer.

Massachusetts Beverage Alliance

Initial WordPress Website ··· Convert WordPress site to C5

Full Site Upgrade

Establish company's initial online presence

Situation

Still River Creative was asked to build the MBA's website in WordPress on a limited budget.

Challenge

Capture visitors’ interest by quickly conveying the company’s essential marketing messages via an attractive online space that evokes the unique image and appeal of craft beer.

mba-home.jpg burke-craft.jpg burke-retail.jpg burke-leadership.jpg burke-careers.jpg burke-search.jpg
Still River Creative’s professionalism, knowledge and approach made our decision to pick a website designer an easy one... Click to read...

Challenges

  • Create initial company website from scratch based on direct client input
  • Capture visitors’ attention and interest by quickly conveying the MBA’s essential marketing messages.
  • Create a web presence on a limited budget that supports and helps achieve marketing objectives
  • Allow editing of site in house by client without danger of breakage

Solution

After deploying an ‘under construction’ landing page, we found a cost-effective hosting package that was optimized for WordPress. We initiated a telephone conference to obtain the initial input and build consensus on essential sales messages. We chose a cost-effective WordPress theme which we transformed into a custom design. We used existing client content and filled in gaps with original copywriting at no charge (one-time exception motivated by budget constraints). A lean, efficient creative-and-production team advanced the work steadily through project milestones to completion.


What was special

  • Turnkey: Aside from key input, decision-making and approvals, client was able to sit back and watch their site take shape. What this means: Decisions about site organization and information flow, marketing/messaging style and tone; and company positioning were left to us.
  • Fast-loading, high-performance website built according to industry-standard best practices. Excellent mobile compatibility and performance.
  • Sophisticated marketing, creative, and web solutions on a limited budget.