Challenges

• Create initial company website from direct client input and existing print materials
• Quickly capture visitors’ attention and interest by conveying the MBA’s essential marketing messages on Home page
• Evoke the unique appeal of craft beer and ensure a distinctive web presence aligned with company mission and objectives
• Provide in-house editing of website client without danger of breakage

Solution

We deployed an Under Construction landing page and found a cost-effective web host optimized for WordPress (platform requested by client). Initial project input was obtained via telephone conferences After building consensus on key sales messages, we chose a cost-effective WordPress theme which we transformed into a custom design. Existing client content was used to fill in gaps, while original copywriting at no charge (one-time exception due to budget constraints) ensured pages with professional messaging. A lean, efficient creative and production team advanced the work steadily through project milestones to completion.

• At year four: Successfully deployed Zen Cart eCommerce solution to interface with inventory control system.

What was special

• Turnkey: Aside from key input, decision-making and approvals, client was able to sit back and watch their site take shape. Still River Creative was expected to design site organization and information flow independently while developing creative positioning and professional messaging (style and tone).
• Fast-loading, high-performance website built according to industry-standard best practices. Excellent mobile compatibility and performance.
• Sophisticated marketing, creative, and web solutions on a limited budget.