Mackenzie Brothers Construction

Copy support for design studio

Website Copy

Original copy from input

Challenge

Write all copy according to Creative Director / Designer specs. Interview client stakeholders to obtain input on sales points and marketing issues, building methods and approach, featured personnel, and company background.

Mackenzie Brothers Construction

Copy support for design studio

Website Copy

Original copy from input

Challenge

Write all copy according to Creative Director / Designer specs. Interview client stakeholders to obtain input on sales points and marketing issues, building methods and approach, featured personnel, and company background.

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"Charlie has been providing copy/concept support to our clients for many years..." Click to read...

Challenge COPY UPDATE IN PROGRESS October 11, 2016 Re-energize a successful online sales company by creating a new ad campaign. Within approximately one week.


Solution Develop five banner ads to create an online campaign that conveys key product benefits. Keep headlines and copy short, allowing them to be quickly scanned despite frequent page refreshes, rotating banners, and short internet attention spans.


What was special With just days to complete the work, efficient development of simple, memorable concepts became our focus. Working independently from client input, we developed colorful, eye-catching ads for immediate use. This successful campaign resulted in a measurable increase in traffic and sales. As a central focus for the company’s marketing campaign, it became the backbone of their current expansion initiative.