Encore Construction

Copywriting and Consulting

Comprehensive Site Upgrade

Redesign, rebuild, and re-platform outdated website

Situation

Client's existing site was a static web presence, outdated in appearance and functionality. Content could not be updated, and the original developer was unavailable. It was not mobile compatible.

Challenge

Create an engaging and memorable online experience worthy of a highly-regarded Boston beverage distributor. Extensive update of online presence, messaging, product presentation, search, and more.

Encore Construction

Copywriting and Consulting

Comprehensive Site Upgrade

Redesign, rebuild, and re-platform outdated website

Situation

Client's existing site was a static web presence, outdated in appearance and functionality. Content could not be updated, and the original developer was unavailable. It was not mobile compatible.

Challenge

Create an engaging and memorable online experience worthy of a highly-regarded Boston beverage distributor. Extensive update of online presence, messaging, product presentation, search, and more.

burke1.jpg burke-craft.jpg burke-retail.jpg burke-leadership.jpg burke-careers.jpg burke-search.jpg

Challenges

  • Conceive and implement a comprehensive custom design-and-build for this 300-employee corporation
  • Create an engaging and memorable online experience worthy of a highly-regarded Boston beverage distributor
  • Allow editing of site in house by client without danger of breakage
  • Provide an attractive and efficient user experience throughout. Make an extensive product portfolio easy and fun to explore as well as searchable. Add a careers page for HR and an employee feedback area.

  • Solution

  • Rock-solid platform and intuitive client-side editing due to the choice of Concrete5 content management system (CMS)
  • Design: Custom-built theme from PSDs and original graphics
  • Easy, intuitive navigation: Products and product categories represented by thumbnail click-through to detail; alphabetical product listings in sidebars; breadcrumbs indicate page structure
  • Full search capability ensures users find products quickly and easily

  • What was special

  • A turnkey site build Aside from the required client input, decisions and approvals, stakeholders were able to return to work while their site was built. The Still River Creative team was trusted with all decisions about site organization and information flow, marketing/messaging style and tone; and company positioning.
  • Fast-loading, high-performance website built according to industry-standard best practices. Excellent mobile compatibility and performance.
  • Mercedes website, Chevy price: Final cost approx. 65% of real-world market price. Client also received professional copywriting at no charge (one-time lucky break).


  • Encore 8-page Brochure

    Services Copywriting, creative consultation

    Objective Carefully targeted brochure text for an upscale design/build company

    Challenge Write original copy that would effectively position Encore in New England’s highly competitive construction market. It was essential to employ language consistent with the company’s reputation as a high-end Design/Build firm. The production schedule allowed just a few weeks to move from initial drafts to approved copy. Working from raw input obtained by the design agency, we prepared well-thought-out text that went from first draft directly into final draft.

    Result Professionally crafted sales text fulfilled precise requirements for conveying the subtleties and nuances of the company’s strengths and competitive advantage. On budget, on deadline. Happy print designer. Successful (and grateful) client.

    What was special Rapid assimilation of input. Turn around copy drafts quickly.