Burke Distributing

Website Redesign–Rebuild

Comprehensive Site Upgrade

Redesign, rebuild, and re-platform outdated website

Situation

Client's existing site was a static web presence, outdated in appearance and functionality. Content could not be updated, and the original developer was unavailable. It was not mobile compatible.

Challenge

Create an engaging and memorable online experience worthy of a highly-regarded Boston beverage distributor. Extensive update of online presence, messaging, product presentation, search, and more.

Burke Distributing

Website Redesign–Rebuild

Comprehensive Site Upgrade

Redesign, rebuild, and re-platform outdated website

Situation

Client's existing site was a static web presence, outdated in appearance and functionality. Content could not be updated, and the original developer was unavailable. It was not mobile compatible.

Challenge

Create an engaging and memorable online experience worthy of a highly-regarded Boston beverage distributor. Extensive update of online presence, messaging, product presentation, search, and more.

burke1.jpg burke-craft.jpg burke-retail.jpg burke-leadership.jpg burke-careers.jpg burke-search.jpg

Challenges See original Burke website

  • Conceive and implement a comprehensive custom design-and-build for this 300-employee corporation
  • Create an engaging and memorable online experience worthy of a highly-regarded Boston beverage distributor
  • Allow editing of site in house by client without danger of breakage
  • Provide an attractive and efficient user experience throughout. Make an extensive product portfolio easy and fun to explore as well as searchable. Add a careers page for HR and an employee feedback area.

Solution

  • Rock-solid platform and intuitive client-side editing due to our choice of Concrete5 content management system (CMS)
  • Design: Custom-built theme from PSDs and original graphics
  • Easy, intuitive navigation: Products and product categories represented by thumbnail click-through to detail; alphabetical product listings in sidebars; breadcrumbs indicate page structure
  • Full search capability ensures users can find products quickly and easily

What was special

  • A turnkey site build Aside from the required client input, decisions and approvals, stakeholders were able to return to work while their site was built. The Still River Creative team was trusted with all decisions about site organization and information flow, marketing/messaging style and tone; and company positioning.
  • Fast-loading, high-performance website built according to industry-standard best practices. Excellent mobile compatibility and performance.
  • Mercedes website, Chevy price: Final cost approx. 65% of real-world market price. Client also received professional copywriting at no charge (one-time lucky break).
  • Current website at http://burkedist.com