Qualifying leads for SRC
April 2017
Starting points
Q? · 1
Are you working with a marketing partner or agency? « Do they have a mktg/advt partner?
Do they need to outsource? » Do you outsource creative and production services such as: web design and development; web maintenance and updates; graphic design; branding; print production and collateral; copywriting?
If so, do you outsource other digital marketing, such as managing your online presence; posting to social media or monitoring activity of your social media accounts?
Q? · 2
What is your primary need?
a.) Web
b.) Print
c.) Both web & print
d.) Other (describe)
2.1 For the above, do you write copy / source content in-house, or do you outsource these?
2.2 Print: Do you spec / arrange for printing in house? Or do you rely on your outsource graphic
designer to spec and handle printing?
Q? · 3
When planning, developing and deploying an important website, what amount would you budget?
» alternately: What range describes your annual marketing budget?
- $100K or higher
- $50K or higher
- $25K – $35K
- $10K – $25K
- $5K or lower
Q? · 4
Decision maker: Who approves projects and chooses outsource partners?
Internal process such as signed Purchase Orders required?
Q? · 5
Please describe the most immediate work you are outsourcing:
- What is the project?
- What is the purpose/objective? What does success look like for this project?
- What is the budget for this work?
- What's the desired completion date?
- By what date do you need the outsource partner in place for this work?
Q? · 6
What would it take for you to choose Still River Creative?
What do you need to know / what do you need from us to choose Still River Creative?
services
- Web design & development
- Graphic design
- Pro copywriting: web & SEO. Print: Ads; brochures; direct mail; catalogs; collateral
- Concept development, marketing strategy
- Digital marketing: branding, online presence, social media
- Contract support: website maintenance; comprehensive marketing / brand management