Room To Dream article

for design firm client

Copywriting

Human interest story to increase recognition for
construction company's work in the community

Subcontract work for client of Carol Macleod Design,
Encore Construction

Room To Dream article

for design firm client

Copywriting

Human interest story to increase recognition for
construction company's work in the community

Subcontract work for client of Carol Macleod Design,
Encore Construction

dream-thumb.jpg
"Charlie has been providing copywriting to my design firm for many years..." Click to read...

Challenge

Quickly assimilate project goals and input. Rapid turnaround of story drafts to meet short deadlines.


Solution

Original draft from raw input, written to specific direction. Advance drafts rapidly through to Final. 


What was special

Developed original story from verbal input and discussion. Brought out key emotional elements and nuanced storylines. Result: A concise and powerful story, on budget and on deadline. Happy creative director and client.