Human interest story to increase recognition for
construction company's work in the community
Subcontract work for client of Carol Macleod Design,
Encore Construction
Human interest story to increase recognition for
construction company's work in the community
Subcontract work for client of Carol Macleod Design,
Encore Construction
Challenge
Quickly assimilate project goals and input. Rapid turnaround of story drafts to meet short deadlines.
Solution
Original draft from raw input, written to specific direction. Advance drafts rapidly through to Final.
What was special
Developed original story from verbal input and discussion. Brought out key emotional elements and nuanced storylines. Result: A concise and powerful story, on budget and on deadline. Happy creative director and client.